On endorsements: No advertising tie-ins. "I think it's shameful when you sell out," Adele says. "It depends what kind of artist you wanna be but I don't want my name anywhere near another brand. I don't wanna be tainted or haunted."
On over-exposure: "I don't want to be in everyone's face. I'm a big music fan and I get really pissed off when it gets like that ... and I don't want people to get like that with me."
On her goals in life aside from music: “I honestly don’t feel like I’m here to be a singer, I feel like I’m here to be a mum. I wanna look after someone and be looked after, give my all to someone in marriage and have a big family, have a proper purpose.”