Richie Rich (wearing a leather vest from Islaet's A/W 2010 collection) attended the party for Marc Ecko Cut & Sew's trippy new Lindsay Lohan-as-hologram ad campaign.
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| Photo by Jemal Countess/Getty Images |
When asked about the his solo debut runway show, which is on 9/9 at 9pm (the opening night of IMG's Mercedes Benz Fashion Week), he described his line as "razzle-dazzle," with the theme "Popluxe."
What does that mean? "It's about pop culture in general, and my life in New York so far, and my friends. I like a resurgence of naughtiness; S&M mixed with a sort of debutante ball, but pretty, pretty, pretty," says Richie.
