But the Gilette campaign featuring three of the world's highest paid sports stars has been named the worst TV advert of the year by industry magazine Campaign.
Tennis champion Roger Federer, golfer Tiger Woods and footballer Thierry Henry all appeared in the Gillette campaign which showed them using their respective skills to persuade their male target audience to pick up the brand's razor.
With their Hollywood grins, and slick suits, the trio are seen wielding their balls - tennis, golf, and football - to urge men to use the brand's newer Fusion Power razor.
But their on-screen efforts did not match up to their sporting prowess and the cheesy razor ad was voted top turkey of 2008.
Campaign editor Claire Beale said: "The Gillette ad is an own goal, a double fault and a bunker shot rolled into one.
"To secure three of the world's most famous sports stars would have cost Gillette millions but is such a wasted opportunity as the creative lacks any charm or wit.
"We see thousands of TV ads created for a British audience each year and this one stands out as the worst."
The Specsavers advert in which lyrics promoting the optician appear in time with Edith Piaf's rendition of Je Ne Regrette Rien made it to second place in the top 10 turkeys.
Others deemed bad enough to win a place in the hall of shame include a case of poor dubbing in a Renault ad, Sex Pistols' John Lydon's performance as front man for Country Life butter and Lenny Henry's declaration of love for Premier Inns.
